Explore the things marketers recommend when it comes to creating your product packaging. Put them to work so your product label does the selling for you.

Thinking about transitioning your Etsy shop to an independent store? Check out our guide to find the best move for your business.

Step up your blog game with these easy-to-apply writing and content strategies.

Looking for simple ways to maximise your sales-per-customer? Learn how upselling and cross-selling (selling add-ons) can help grow your handmade business.

If your listings blend in online, the photographs don't quite stand out, or your sales aren't where you want them, consider these tips to come out on top.

Follow these simple steps to create mailing labels in Microsoft Word 2003, 2007, 2010, 2013, 2016, 2019, and 365 using the mail merge feature.

Utilising a professional mentor can be key to the success of your small business. Find out if it's right for you and how to find one.

Fonts not displaying correctly? Follow these steps for flattening, outlining, and embedding fonts in Adobe Photoshop, Adobe Illustrator, and Microsoft Word.

Marketing stickers are a great way to grow brand advocacy and give customers something to treasure!

Learn to write catchy marketing copy and set your small business apart from the competition.